# The Aisle This file provides information about The Aisle to help large language models understand and reference this publication's content. ## Posts - [Is the internet ready for Meta's Muse and its AI agent rivals?](https://www.readtheaisle.com/p/meta-muse-resy-instict-personal-ai-agents-instacart-clementine): Plus, Instacart's AI wants to solve the "what's for dinner?" dilemma. - [Inside Santa Claude's gift for commerce companies: AI agent starter kits](https://www.readtheaisle.com/p/anthropic-commerce-agent-blueprints-claude-angela-jiang-instinct-ai-assistant): Plus, my questions about Instinct and the AI personal assistant craze. - [Visa and the era of AI report cards for retailers ](https://www.readtheaisle.com/p/visa-agent-score-new-gen-ai-agent-readiness): Plus, The Aisle's first subscriber-only party is coming September 14. - [The AI triumphs–and pitfalls–at a $5 billion online marketplace ](https://www.readtheaisle.com/p/the-ai-triumphs-and-pitfalls-at-a-5-billion-online-marketplace): Plus, new ChatGPT shopping breadcrumbs. And one vision for the future of agentic commerce, according to a Stripe exec. - [The summer of agentic whiplash](https://www.readtheaisle.com/p/agentic-commerce-q2-earnings-whiplash): Plus the Phia saga gets worse for Gates & Co. And Claude watermarks are coming. - [AI shopping lessons from an Amazon Rufus veteran](https://www.readtheaisle.com/p/amazon-rufus-interview-mukesh-jain-alexa-ai-shopping): Plus the latest turn in the Amazon v Perplexity saga. And ChatGPT ads keep evolving. - [Daydream's don't-call-it-a-pivot enterprise play in fashion AI](https://www.readtheaisle.com/p/powered-by-day-dream-fashion-conversational-ai-search): Consumer biz + enterprise biz = ? Plus, the AI slop crisis hits the creator middle class. - [Inside Harry's owner's AI playbook for challenging CPG giants like P&G](https://www.readtheaisle.com/p/harrys-mammoth-brands-ai-strategy-cto-interview-cpg): Plus, a few more tidbits on the Phia saga. - [The Phia scandal is a big deal. Why anyone building in AI shopping should care.](https://www.readtheaisle.com/p/the-phia-scandal-is-a-big-deal-why-anyone-building-in-ai-shopping-should-care): Plus, what would a Stripe acquisition of PayPal look like? - [7 of my favorite stories from The Aisle, plus a Jay-Z ticket giveaway](https://www.readtheaisle.com/p/7-the-aisle-favorites-jay-z-giveaway): I’m off this week, so here are some pieces worth revisiting. Bonus: a chance to win three tickets to see Jay-Z on Friday night at Yankee Stadium. - [Why Perplexity forfeited its AI shopping first-mover advantage](https://www.readtheaisle.com/p/perplexity-agentic-commerce-ai-shopping-retreat): Plus, a Prime Day AI boost? And an agentic supply chain reality check. - [Inside Wirecutter's strategy to thrive in the AI shopping era—beyond Prime Day](https://www.readtheaisle.com/p/wirecutter-ai-strategy-prime-day-ben-frumin): Plus, Amazon display ads get an AI upgrade. And is TV commerce finally here? - [Shopify thinks we're all obsessed with the wrong AI shopping story ](https://www.readtheaisle.com/p/shopify-thinks-we-re-all-obsessed-with-the-wrong-ai-shopping-story): Plus...a new Semrush study, Claude shows product cards, and happy 7 months to us. - [Marc Lore's kinda insane AI-powered food delivery dream](https://www.readtheaisle.com/p/marc-lore-s-kinda-insane-ai-powered-food-delivery-dream): Starring drones, an AI nutritionist, and salad-making robots. - [Inside retail's new obsession: Where should the AI shopping assistant live?](https://www.readtheaisle.com/p/ai-shopping-assistant-placement-lowes-mylow-bloomreach): Plus, a big AEO exit. And survey says: "agentic commerce" risks a "trust tax." - [9 unresolved questions defining this summer of agentic commerce ](https://www.readtheaisle.com/p/8-unresolved-questions-defining-this-summer-of-agentic-commerce): Plus, Amazon wants to white-label its "Alexa for Shopping" tech for other retailers. - [Inside Anthropic's strategy to win AI shopping from the inside out](https://www.readtheaisle.com/p/anthropic-claude-agentic-commerce-amazon-rufus-connectors-kate-jensen): An exclusive interview with Anthropic's Americas chief. Plus, Google brings AI-powered shopping to...everything. - [Breaking: Amazon folds the Rufus AI assistant into a new "Alexa for Shopping" feature](https://www.readtheaisle.com/p/amazon-launches-alexa-for-shopping-ai-rufus): Plus, Shopify says AI traffic is the best traffic. And the latest Perplexity legal drama. - [Amazon is staffing up for a serious push in agentic commerce](https://www.readtheaisle.com/p/amazon-agentic-commerce-jobs-hiring-ai-shopping): A free Friday update. - [Can Hungryroot’s older-school AI win the grocery AI race?](https://www.readtheaisle.com/p/can-hungryroot-s-older-school-ai-win-the-grocery-ai-race): Plus Claude consumer apps, eBay's stunning turnaround, and an agentic commerce maximalist gets $$. - [Inside the Arkansas factory trying to upend retail inertia--one AI-powered photo shoot at a time ](https://www.readtheaisle.com/p/inside-eko-ai-capture-factory-photo-studio-walmart): Backed by $300 million from Walmart, Eko is challenging the status quo. Plus, a new entrant in the Google/Shopify vs OpenAI protocol battle. - [Amazon's next moves in AI shopping](https://www.readtheaisle.com/p/amazon-rufus-scheduled-actions-agentic-commerce-openclaw): Plus, more ChatGPT ads are coming. And Ring spots a "bear" on my sidewalk. - [Inside the design studio transforming Gucci, Glossier, and Nike stores into AI-powered wonderlands ](https://www.readtheaisle.com/p/random-studio-ai-stores-gucci-glossier-nike): Plus, Amex vs. AI agents gone wild. And a great time for curious people. - [Stitch Fix was an OG in AI. Can its comeback stick?](https://www.readtheaisle.com/p/stitch-fix-turnaround-matt-baer-amazon-seller-fees-surcharge): Plus, what to make of OpenAI's very confusing week. And Amazon's latest seller revolt.