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How Target's tech chief hopes to lead an AI-powered turnaround

Mar 18, 2026

How Target's tech chief hopes to lead an AI-powered turnaround

An interview with Target's chief product officer. Plus, find me at Shoptalk next week.

Jason Del Rey
Jason Del Rey
Inside Google and Shopify's sprint to build the future of AI shopping

Mar 11, 2026

Inside Google and Shopify's sprint to build the future of AI shopping

...just as ChatGPT resets its approach. Plus, the Amazon/Perplexity saga continues.

Jason Del Rey
Jason Del Rey
An interview with one of my favorite e-commerce analysts, Part 2

Mar 5, 2026

An interview with one of my favorite e-commerce analysts, Part 2

Plus, ChatGPT already pulls back on one of its big AI shopping launches

Jason Del Rey
Jason Del Rey
Jack Dorsey's AI layoff theater and a tale of what Square could have been

Mar 3, 2026

Jack Dorsey's AI layoff theater and a tale of what Square could have been

A bonus issue of The Aisle.

Jason Del Rey
Jason Del Rey
Inside the messy AI vendor boom

Feb 25, 2026

Inside the messy AI vendor boom

Plus what the viral Citrini Research AI doomsday post gets wrong about DoorDash.

Jason Del Rey
Jason Del Rey
Exclusive: Amazon and OpenAI have discussed custom AI models for shopping

Feb 18, 2026

Exclusive: Amazon and OpenAI have discussed custom AI models for shopping

The latest in the will they/won't they AI reality drama.

Jason Del Rey
Jason Del Rey
Why the most popular mobile shopping app is saying No to AI shopping

Feb 11, 2026

Why the most popular mobile shopping app is saying No to AI shopping

Live-shopping giant Whatnot has other plans. Plus, a first look at Google's new "buy button" rollout.

Jason Del Rey
Jason Del Rey
The rise and fall of Amazon's AI-powered Go stores

Feb 4, 2026

The rise and fall of Amazon's AI-powered Go stores

An interview with one of its inventors. Plus, what does PayPal's CEO shakeup mean for its agentic commerce future?

Jason Del Rey
Jason Del Rey
Amazon, ChatGPT, and the AI race to shape our most personal consumer decisions

Jan 28, 2026

Amazon, ChatGPT, and the AI race to shape our most personal consumer decisions

The startup General Medicine wants a piece too. Plus a big cash infusion for a hot AI shopping app.

Jason Del Rey
Jason Del Rey
Tobi Lutke and the inevitability of Shopify

Jan 21, 2026

Tobi Lutke and the inevitability of Shopify

Plus Andy Jassy talks Amazon's agentic commerce thesis.

Jason Del Rey
Jason Del Rey
The real talk happening off-mic at NRF's 'Retail's Big Show'

Jan 15, 2026

The real talk happening off-mic at NRF's 'Retail's Big Show'

The good, good stuff.

Jason Del Rey
Jason Del Rey
Breaking: Google launches AI-powered checkout across Gemini and Search, partnering with Shopify and Walmart

Jan 11, 2026

Breaking: Google launches AI-powered checkout across Gemini and Search, partnering with Shopify and Walmart

Potentially big news. I have questions.

Jason Del Rey
Jason Del Rey
Why Amazon's AI shopping agent went viral for all the wrong reasons—and why it matters

Jan 6, 2026

Why Amazon's AI shopping agent went viral for all the wrong reasons—and why it matters

Plus where to find me at the National Retail Federation's 'Big Show' next week.

Jason Del Rey
Jason Del Rey
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