Apr 30, 2026
Backed by $300 million from Walmart, Eko is challenging the status quo. Plus, a new entrant in the Google/Shopify vs OpenAI protocol battle.
Apr 22, 2026
Plus, more ChatGPT ads are coming. And Ring spots a "bear" on my sidewalk.
Apr 16, 2026
Plus, Amex vs. AI agents gone wild. And a great time for curious people.
Apr 8, 2026
Plus, what to make of OpenAI's very confusing week. And Amazon's latest seller revolt.
Apr 1, 2026
Starring conversations about—and with—ChatGPT, Perplexity, The Home Depot, Lowe’s, Phia, Daydream, Alta, Glance, Firmly, and more.
Mar 25, 2026
In: faster, more visual shopping. Out: In-chat checkout, standalone shopping models.
Mar 18, 2026
An interview with Target's chief product officer. Plus, find me at Shoptalk next week.
Mar 11, 2026
...just as ChatGPT resets its approach. Plus, the Amazon/Perplexity saga continues.
Mar 5, 2026
Plus, ChatGPT already pulls back on one of its big AI shopping launches
Mar 3, 2026
A bonus issue of The Aisle.
Feb 25, 2026
Plus what the viral Citrini Research AI doomsday post gets wrong about DoorDash.
Feb 18, 2026
The latest in the will they/won't they AI reality drama.
Feb 11, 2026
Live-shopping giant Whatnot has other plans. Plus, a first look at Google's new "buy button" rollout.
