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■ LATEST ISSUE

Sierra’s Bret Taylor on Muse, Instinct, and the fight over where AI agents can roam

Plus, a wild week in AI. And a small favor I'm asking of you all.

Nov 11, 2026

16 min read

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Original reporting and interviews on how AI is reshaping commerce, plus the whole archive.

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Why Perplexity forfeited its AI shopping first-mover advantage

Jul 2, 2026

Inside Wirecutter's strategy to thrive in the AI shopping era—beyond Prime Day

Jun 24, 2026

The AI triumphs–and pitfalls–at a $5 billion online marketplace

Aug 19, 2026

Inside the messy AI vendor boom

Feb 25, 2026

RECENT ISSUES

Nov 10, 2026

Breaking: ChatGPT launches AI sales agents and business profiles

Do more business tools lead to more or less consumer trust?

Nov 4, 2026

Why a hot AI shopping startup has trouble selling its most ambitious vision

Plus, a bad day for AI data centers. And what happened to Amazon's ad biz?

Oct 29, 2026

An interview with Marissa Mayer

...about her Dazzle AI app and--of--course that viral AI parenting anecdote. Plus, big Walmart health moves. And a lot more Amazon Echo devices.

Oct 21, 2026

Walmart rolls out the welcome mat for AI shopping agents

With some house rules. Plus, Jason...the shopping assistant.

Oct 14, 2026

The real talk happening off-mic at retail's buzziest new AI event

Plus, why I unplugged my Gmail from my Muse personal agent. And the agentic commerce "friction" mirage.