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Why a hot AI shopping startup has trouble selling its most ambitious vision
Plus, a bad day for AI data centers. And what happened to Amazon's ad biz?
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Nov 4, 2026
8 min read
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1
Amazon doesn't need Muse
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Exclusive: HP—yes that HP—is launching a personalized AI shopping overhaul
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AI shopping lessons from an Amazon Rufus veteran
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Exclusive: ChatGPT's new commerce product chief opens up about the hard lessons of building shopping in AI
5
Stripe cofounder John Collison on the future of AI-powered commerce
■ NEW TO THE AISLE? START HERE
Why Perplexity forfeited its AI shopping first-mover advantage
Jul 2, 2026
Inside Wirecutter's strategy to thrive in the AI shopping era—beyond Prime Day
Jun 24, 2026
The AI triumphs–and pitfalls–at a $5 billion online marketplace
Aug 19, 2026
Inside the messy AI vendor boom
Feb 25, 2026
RECENT ISSUES
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How Walmart could have been early to the future of personal shopping agents
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