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An interview with Marissa Mayer

An interview with Marissa Mayer

...about her Dazzle AI app and--of--course that viral AI parenting anecdote. Plus, big Walmart health moves. And a lot more Amazon Echo devices.

Oct 29, 2026

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13 min read

Walmart rolls out the welcome mat for AI shopping agents

Walmart rolls out the welcome mat for AI shopping agents

With some house rules. Plus, Jason...the shopping assistant.

Oct 21, 2026

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6 min read

The real talk happening off-mic at retail's buzziest new AI event

The real talk happening off-mic at retail's buzziest new AI event

Plus, why I unplugged my Gmail from my Muse personal agent. And the agentic commerce "friction" mirage.

Oct 14, 2026

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8 min read

Exclusive: HP—yes that HP—is launching a personalized AI shopping overhaul

Exclusive: HP—yes that HP—is launching a personalized AI shopping overhaul

It's...intriguing. Plus, TikTok makes moves in agentic commerce. And a new protocol for the personal agent era.

Oct 7, 2026

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6 min read

How Walmart could have been early to the future of personal shopping agents

How Walmart could have been early to the future of personal shopping agents

Plus, OpenAI launches Dots. Instinct's founder speaks. And a RetailClub contest winner.

Sep 30, 2026

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9 min read

Amazon doesn't need Muse

Amazon doesn't need Muse

Plus, a request to subscribers attending RetailClub.

Sep 23, 2026

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6 min read

Inside the AI playbook of the Amazon of Latin America

Inside the AI playbook of the Amazon of Latin America

Plus, Meta Muse use cases, The Aisle's subscriber party, and a Dario Dreamforce cameo.

Sep 17, 2026

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13 min read

Is the internet ready for Meta's Muse and its AI agent rivals?

Is the internet ready for Meta's Muse and its AI agent rivals?

Plus, Instacart's AI wants to solve the "what's for dinner?" dilemma.

Sep 9, 2026

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8 min read

Inside Santa Claude's gift for commerce companies: AI agent starter kits

Inside Santa Claude's gift for commerce companies: AI agent starter kits

Plus, my questions about Instinct and the AI personal assistant craze.

Sep 2, 2026

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6 min read

Visa and the era of AI report cards for retailers

Visa and the era of AI report cards for retailers

Plus, The Aisle's first subscriber-only party is coming September 14.

Aug 26, 2026

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5 min read

The AI triumphs–and pitfalls–at a $5 billion online marketplace

The AI triumphs–and pitfalls–at a $5 billion online marketplace

Plus, new ChatGPT shopping breadcrumbs. And one vision for the future of agentic commerce, according to a Stripe exec.

Aug 19, 2026

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13 min read

The summer of agentic whiplash

The summer of agentic whiplash

Plus the Phia saga gets worse for Gates & Co. And Claude watermarks are coming.

Aug 12, 2026

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6 min read

AI shopping lessons from an Amazon Rufus veteran

AI shopping lessons from an Amazon Rufus veteran

Plus the latest turn in the Amazon v Perplexity saga. And ChatGPT ads keep evolving.

Aug 5, 2026

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17 min read

Daydream's don't-call-it-a-pivot enterprise play in fashion AI

Daydream's don't-call-it-a-pivot enterprise play in fashion AI

Consumer biz + enterprise biz = ? Plus, the AI slop crisis hits the creator middle class.

Jul 30, 2026

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7 min read

Inside Harry's owner's AI playbook for challenging CPG giants like P&G

Inside Harry's owner's AI playbook for challenging CPG giants like P&G

Plus, a few more tidbits on the Phia saga.

Jul 22, 2026

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13 min read

The Phia scandal is a big deal. Why anyone building in AI shopping should care.

The Phia scandal is a big deal. Why anyone building in AI shopping should care.

Plus, what would a Stripe acquisition of PayPal look like?

Jul 15, 2026

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6 min read

7 of my favorite stories from The Aisle, plus a Jay-Z ticket giveaway

7 of my favorite stories from The Aisle, plus a Jay-Z ticket giveaway

I’m off this week, so here are some pieces worth revisiting. Bonus: a chance to win three tickets to see Jay-Z on Friday night at Yankee Stadium.

Jul 8, 2026

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2 min read

Why Perplexity forfeited its AI shopping first-mover advantage

Why Perplexity forfeited its AI shopping first-mover advantage

Plus, a Prime Day AI boost? And an agentic supply chain reality check.

Jul 2, 2026

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6 min read

Inside Wirecutter's strategy to thrive in the AI shopping era—beyond Prime Day

Inside Wirecutter's strategy to thrive in the AI shopping era—beyond Prime Day

Plus, Amazon display ads get an AI upgrade. And is TV commerce finally here?

Jun 24, 2026

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15 min read

Shopify thinks we're all obsessed with the wrong AI shopping story

Shopify thinks we're all obsessed with the wrong AI shopping story

Plus...a new Semrush study, Claude shows product cards, and happy 7 months to us.

Jun 17, 2026

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5 min read

Marc Lore's kinda insane AI-powered food delivery dream

Marc Lore's kinda insane AI-powered food delivery dream

Starring drones, an AI nutritionist, and salad-making robots.

Jun 14, 2026

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10 min read

Inside retail's new obsession: Where should the AI shopping assistant live?

Inside retail's new obsession: Where should the AI shopping assistant live?

Plus, a big AEO exit. And survey says: "agentic commerce" risks a "trust tax."

Jun 3, 2026

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8 min read

9 unresolved questions defining this summer of agentic commerce

9 unresolved questions defining this summer of agentic commerce

Plus, Amazon wants to white-label its "Alexa for Shopping" tech for other retailers.

May 27, 2026

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6 min read

Inside Anthropic's strategy to win AI shopping from the inside out

Inside Anthropic's strategy to win AI shopping from the inside out

An exclusive interview with Anthropic's Americas chief. Plus, Google brings AI-powered shopping to...everything.

May 20, 2026

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9 min read

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