Amazon, ChatGPT, and the AI race to shape our most personal consumer decisions

The startup General Medicine wants a piece too. Plus a big cash infusion for a hot AI shopping app.

Tobi Lutke and the inevitability of Shopify

Plus Andy Jassy talks Amazon's agentic commerce thesis.

The real talk happening off-mic at NRF's 'Retail's Big Show'

The good, good stuff.

Breaking: Google launches AI-powered checkout across Gemini and Search, partnering with Shopify and Walmart

Potentially big news. I have questions.

Why Amazon's AI shopping agent went viral for all the wrong reasons—and why it matters

Plus where to find me at the National Retail Federation's 'Big Show' next week.

9 major AI commerce predictions from The Aisle subscribers

Insights from Flywheel, Colgate, Visa and more.

Amazon's Rufus and the limits of AI-assisted shopping

Plus Instacart's pricing saga, and a call to keep those 2026 predictions coming.

Profound founder James Cadwallader on the AI gold rush to reinvent SEO

Call it AEO, GEO, or AIO. It's all hot right now. Plus new AI launches I'm watching.

Amazon, Perplexity and the new AI battleground over 'customer obsession'

This feels like just the beginning.

A reality check on Cyber Week's glossy AI shopping stats

Plus a former Amazon executive's European adventure thanks to WWII military records and ChatGPT

Exclusive: Grocery prices are squeezing Americans and AI startup CartHappy wants to help

Plus a grocery list app Stretch, from the cofounder of Basket, just launched too.

Inside ChatGPT's new ‘Shopping research’ experience

The Aisle got a sneak peek.

Stripe cofounder John Collison on the future of AI-powered commerce

Introducing The Aisle

Real reporting on the AI era of commerce. From me, Jason Del Rey.