Plus...a new SEMrush study, Claude shows product cards, and happy 7 months to us.
Jun 17, 2026
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5 min read
Starring drones, an AI nutritionist, and salad-making robots.
Jun 14, 2026
10 min read
Plus, a big AEO exit. And survey says: "agentic commerce" risks a "trust tax."
Jun 3, 2026
8 min read
Plus, Amazon wants to white-label its "Alexa for Shopping" tech for other retailers.
May 27, 2026
6 min read
An exclusive interview with Anthropic's Americas chief. Plus, Google brings AI-powered shopping to...everything.
May 20, 2026
9 min read
Plus, Shopify says AI traffic is the best traffic. And the latest Perplexity legal drama.
May 13, 2026
A free Friday update.
May 8, 2026
2 min read
Plus Claude consumer apps, eBay's stunning turnaround, and an agentic commerce maximalist gets $$.
May 6, 2026
7 min read
Backed by $300 million from Walmart, Eko is challenging the status quo. Plus, a new entrant in the Google/Shopify vs OpenAI protocol battle.
Apr 30, 2026
Plus, more ChatGPT ads are coming. And Ring spots a "bear" on my sidewalk.
Apr 22, 2026
Plus, Amex vs. AI agents gone wild. And a great time for curious people.
Apr 16, 2026
Plus, what to make of OpenAI's very confusing week. And Amazon's latest seller revolt.
Apr 8, 2026
13 min read
Starring conversations about—and with—ChatGPT, Perplexity, The Home Depot, Lowe’s, Phia, Daydream, Alta, Glance, Firmly, and more.
Apr 1, 2026
In: faster, more visual shopping. Out: In-chat checkout, standalone shopping models.
Mar 25, 2026
An interview with Target's chief product officer. Plus, find me at Shoptalk next week.
Mar 18, 2026
14 min read
...just as ChatGPT resets its approach. Plus, the Amazon/Perplexity saga continues.
Mar 11, 2026
11 min read
Plus, ChatGPT already pulls back on one of its big AI shopping launches
Mar 5, 2026
Industry friends call him Joe. I call the Marketplace Pulse founder a great resource.
Mar 4, 2026
16 min read
A bonus issue of The Aisle.
Mar 3, 2026
Plus what the viral Citrini Research AI doomsday post gets wrong about DoorDash.
Feb 25, 2026
12 min read
The latest in the will they/won't they AI reality drama.
Feb 18, 2026
Live-shopping giant Whatnot has other plans. Plus, a first look at Google's new "buy button" rollout.
Feb 11, 2026
An interview with one of its inventors. Plus, what does PayPal's CEO shakeup mean for its agentic commerce future?
Feb 4, 2026
The startup General Medicine wants a piece too. Plus a big cash infusion for a hot AI shopping app.
Jan 28, 2026
