Jason Del Rey introduced The Aisle on CNBC during launch week in 2025.

About The Aisle

The Aisle is a new independent media publication from award-winning tech business journalist and author Jason Del Rey that chronicles the emerging AI era of commerce.

The industry is on the brink of its biggest transformation in decades—and it’s calling for an expert, human voice covering it deeply to help separate real developments from empty hype.

The Aisle publishes a weekly paid newsletter with sharp original reporting and exclusive interviews on how the most influential players are using AI to reshape how the world buys and sells. It also publishes scoops and news-driven analysis when the moment calls for it. (And yes, Jason loves tips…so please send them his way at jason@readtheaisle.com or jasondelrey.10 on Signal.)

The Aisle is for leaders at consumer brands and retailers navigating what AI means for their customers…and their business. It's for the builders inside the AI labs, tech giants, and startups who are reinventing how people discover and shop online. And it's for the investors funding this next wave of change.

The Aisle is bootstrapped and reader-funded. If you believe in me and this work, please consider becoming a paid subscriber today.

For partnerships, sponsorships, speaking engagements or other collaboration ideas, please contact [email protected].