About | The Aisle

About The Aisle

The Aisle is a new independent media publication from me, Jason Del Rey, that will chronicle the emerging AI era of commerce. Is it agentic, conversational, or AI-powered commerce?

We can debate the terminology in time. What's clear is that the industry is on the brink of its biggest transformation in decades—and it’s calling for an expert, human voice covering it deeply to help separate real developments from empty hype.

The Aisle will publish a weekly paid newsletter with sharp original reporting and exclusive interviews on how the most influential players are using AI to reshape how the world buys and sells. It’ll also publish scoops and news-driven analysis when the moment calls for it. (And yes, I love tips…so please send them my way at [email protected].)

When you read The Aisle, you’ll hear from and about powerful incumbents like Amazon and Walmart; commerce enablers like Shopify and Stripe; and AI innovators like OpenAI and Perplexity.

The Aisle is for leaders at consumer brands and retailers navigating what AI means for their customers…and their business. It's for the builders inside the AI labs, tech giants, and startups who are reinventing how people discover and shop online. And it's for the investors funding this next wave of change.

The Aisle is bootstrapped and reader-funded. If you believe in me and this work, please consider subscribing today.

About Jason Del Rey

Jason Del Rey is the founder of The Aisle and one of the most trusted voices covering technology's impact on commerce. He was previously technology correspondent at Fortune, where he continues to co-chair the Fortune Brainstorm Tech and Fortune Brainstorm AI conferences.

He has spent more than a dozen years covering the intersection of technology and commerce, building deep sourcing across retail’s C suite and Silicon Valley alike. He's the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets (Harper Business, 2023), a finalist for the annual Best in Business Book Award and the definitive account of the decades-long rivalry between the two retail juggernauts.

At Recode, Jason founded and executive-produced Code Commerce, a live journalism event series featuring unscripted interviews with the most influential executives and entrepreneurs in the industry. He co-developed and hosted the hit narrative podcast Land of the Giants: The Rise of Amazon, which documented Jeff Bezos's empire-building and its impact on hundreds of millions of people across the globe.

Jason has been a Loeb Award finalist for his enterprise reporting and was named by the National Retail Federation as one of the "25 People Shaping Retail's Future." His work and expertise have been featured on CNBC, NPR, Pivot, Fox Business, C-SPAN, and Business Wars.

He lives in Northern New Jersey with his wife and two children, who bring him lots of joy.