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Amazon's Rufus and the limits of AI-assisted shopping

Amazon's Rufus and the limits of AI-assisted shopping

Plus Instacart's pricing saga, and a call to keep those 2026 predictions coming.

Dec 23, 2025

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7 min read

Profound founder James Cadwallader on the AI gold rush to reinvent SEO

Profound founder James Cadwallader on the AI gold rush to reinvent SEO

Call it AEO, GEO, or AIO. It's all hot right now. Plus new AI launches I'm watching.

Dec 16, 2025

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10 min read

Amazon, Perplexity and the new AI battleground over 'customer obsession'

Amazon, Perplexity and the new AI battleground over 'customer obsession'

This feels like just the beginning.

Dec 12, 2025

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6 min read

A reality check on Cyber Week's glossy AI shopping stats

A reality check on Cyber Week's glossy AI shopping stats

Plus a former Amazon executive's European adventure thanks to WWII military records and ChatGPT

Dec 2, 2025

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12 min read

Exclusive: Grocery prices are squeezing Americans and AI startup CartHappy wants to help

Exclusive: Grocery prices are squeezing Americans and AI startup CartHappy wants to help

Plus a grocery list app Stretch, from the cofounder of Basket, just launched too.

Nov 25, 2025

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9 min read

Inside ChatGPT's new ‘Shopping research’ experience

Inside ChatGPT's new ‘Shopping research’ experience

The Aisle got a sneak peek.

Nov 24, 2025

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8 min read

Stripe cofounder John Collison on the future of AI-powered commerce

Stripe cofounder John Collison on the future of AI-powered commerce

Nov 20, 2025

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15 min read

Introducing The Aisle

Introducing The Aisle

Real reporting on the AI era of commerce. From me, Jason Del Rey.

Nov 18, 2025

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4 min read

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