Jun 17, 2026
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5 min read
Plus...a new SEMrush study, Claude shows product cards, and happy 7 months to us.
Jun 14, 2026
10 min read
Starring drones, an AI nutritionist, and salad-making robots.
Jun 3, 2026
8 min read
Plus, a big AEO exit. And survey says: "agentic commerce" risks a "trust tax."
May 27, 2026
6 min read
Plus, Amazon wants to white-label its "Alexa for Shopping" tech for other retailers.
May 20, 2026
9 min read
An exclusive interview with Anthropic's Americas chief. Plus, Google brings AI-powered shopping to...everything.
May 13, 2026
Plus, Shopify says AI traffic is the best traffic. And the latest Perplexity legal drama.
May 8, 2026
2 min read
A free Friday update.
May 6, 2026
7 min read
Plus Claude consumer apps, eBay's stunning turnaround, and an agentic commerce maximalist gets $$.
Apr 30, 2026
Backed by $300 million from Walmart, Eko is challenging the status quo. Plus, a new entrant in the Google/Shopify vs OpenAI protocol battle.
Apr 22, 2026
Plus, more ChatGPT ads are coming. And Ring spots a "bear" on my sidewalk.
Apr 16, 2026
Plus, Amex vs. AI agents gone wild. And a great time for curious people.
Apr 8, 2026
13 min read
Plus, what to make of OpenAI's very confusing week. And Amazon's latest seller revolt.
Apr 1, 2026
Starring conversations about—and with—ChatGPT, Perplexity, The Home Depot, Lowe’s, Phia, Daydream, Alta, Glance, Firmly, and more.
Mar 25, 2026
In: faster, more visual shopping. Out: In-chat checkout, standalone shopping models.
Mar 18, 2026
14 min read
An interview with Target's chief product officer. Plus, find me at Shoptalk next week.
Mar 11, 2026
11 min read
...just as ChatGPT resets its approach. Plus, the Amazon/Perplexity saga continues.
Mar 5, 2026
Plus, ChatGPT already pulls back on one of its big AI shopping launches
Mar 3, 2026
A bonus issue of The Aisle.
Feb 25, 2026
12 min read
Plus what the viral Citrini Research AI doomsday post gets wrong about DoorDash.
Feb 18, 2026
The latest in the will they/won't they AI reality drama.
Feb 11, 2026
Live-shopping giant Whatnot has other plans. Plus, a first look at Google's new "buy button" rollout.
Feb 4, 2026
An interview with one of its inventors. Plus, what does PayPal's CEO shakeup mean for its agentic commerce future?
Jan 28, 2026
The startup General Medicine wants a piece too. Plus a big cash infusion for a hot AI shopping app.
Jan 21, 2026
Plus Andy Jassy talks Amazon's agentic commerce thesis.
Jan 15, 2026
The good, good stuff.
