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7 of my favorite stories from The Aisle, plus a Jay-Z ticket giveaway

7 of my favorite stories from The Aisle, plus a Jay-Z ticket giveaway

I’m off this week, so here are some pieces worth revisiting. Bonus: a chance to win three tickets to see Jay-Z on Friday night at Yankee Stadium.

Jul 8, 2026

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2 min read

Why Perplexity forfeited its AI shopping first-mover advantage

Why Perplexity forfeited its AI shopping first-mover advantage

Plus, a Prime Day AI boost? And an agentic supply chain reality check.

Jul 2, 2026

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6 min read

Inside Wirecutter's strategy to thrive in the AI shopping era—beyond Prime Day

Inside Wirecutter's strategy to thrive in the AI shopping era—beyond Prime Day

Plus, Amazon display ads get an AI upgrade. And is TV commerce finally here?

Jun 24, 2026

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15 min read

Shopify thinks we're all obsessed with the wrong AI shopping story

Shopify thinks we're all obsessed with the wrong AI shopping story

Plus...a new Semrush study, Claude shows product cards, and happy 7 months to us.

Jun 17, 2026

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5 min read

Marc Lore's kinda insane AI-powered food delivery dream

Marc Lore's kinda insane AI-powered food delivery dream

Starring drones, an AI nutritionist, and salad-making robots.

Jun 14, 2026

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10 min read

Inside retail's new obsession: Where should the AI shopping assistant live?

Inside retail's new obsession: Where should the AI shopping assistant live?

Plus, a big AEO exit. And survey says: "agentic commerce" risks a "trust tax."

Jun 3, 2026

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8 min read

9 unresolved questions defining this summer of agentic commerce

9 unresolved questions defining this summer of agentic commerce

Plus, Amazon wants to white-label its "Alexa for Shopping" tech for other retailers.

May 27, 2026

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6 min read

Inside Anthropic's strategy to win AI shopping from the inside out

Inside Anthropic's strategy to win AI shopping from the inside out

An exclusive interview with Anthropic's Americas chief. Plus, Google brings AI-powered shopping to...everything.

May 20, 2026

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9 min read

Breaking: Amazon folds the Rufus AI assistant into a new "Alexa for Shopping" feature

Breaking: Amazon folds the Rufus AI assistant into a new "Alexa for Shopping" feature

Plus, Shopify says AI traffic is the best traffic. And the latest Perplexity legal drama.

May 13, 2026

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5 min read

Amazon is staffing up for a serious push in agentic commerce

Amazon is staffing up for a serious push in agentic commerce

A free Friday update.

May 8, 2026

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2 min read

Can Hungryroot’s older-school AI win the grocery AI race?

Can Hungryroot’s older-school AI win the grocery AI race?

Plus Claude consumer apps, eBay's stunning turnaround, and an agentic commerce maximalist gets $$.

May 6, 2026

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7 min read

Inside the Arkansas factory trying to upend retail inertia--one AI-powered photo shoot at a time

Inside the Arkansas factory trying to upend retail inertia--one AI-powered photo shoot at a time

Backed by $300 million from Walmart, Eko is challenging the status quo. Plus, a new entrant in the Google/Shopify vs OpenAI protocol battle.

Apr 30, 2026

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7 min read

Amazon's next moves in AI shopping

Amazon's next moves in AI shopping

Plus, more ChatGPT ads are coming. And Ring spots a "bear" on my sidewalk.

Apr 22, 2026

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5 min read

Inside the design studio transforming Gucci, Glossier, and Nike stores into AI-powered wonderlands

Inside the design studio transforming Gucci, Glossier, and Nike stores into AI-powered wonderlands

Plus, Amex vs. AI agents gone wild. And a great time for curious people.

Apr 16, 2026

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6 min read

Stitch Fix was an OG in AI. Can its comeback stick?

Stitch Fix was an OG in AI. Can its comeback stick?

Plus, what to make of OpenAI's very confusing week. And Amazon's latest seller revolt.

Apr 8, 2026

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13 min read

The real talk happening off-mic at Shoptalk

The real talk happening off-mic at Shoptalk

Starring conversations about—and with—ChatGPT, Perplexity, The Home Depot, Lowe’s, Phia, Daydream, Alta, Glance, Firmly, and more.

Apr 1, 2026

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7 min read

Exclusive: ChatGPT’s new commerce product chief opens up about the hard lessons of building shopping in AI

Exclusive: ChatGPT’s new commerce product chief opens up about the hard lessons of building shopping in AI

In: faster, more visual shopping. Out: In-chat checkout, standalone shopping models.

Mar 25, 2026

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10 min read

How Target's tech chief hopes to lead an AI-powered turnaround

How Target's tech chief hopes to lead an AI-powered turnaround

An interview with Target's chief product officer. Plus, find me at Shoptalk next week.

Mar 18, 2026

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14 min read

Inside Google and Shopify's sprint to build the future of AI shopping

Inside Google and Shopify's sprint to build the future of AI shopping

...just as ChatGPT resets its approach. Plus, the Amazon/Perplexity saga continues.

Mar 11, 2026

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11 min read

An interview with one of my favorite e-commerce analysts, Part 2

An interview with one of my favorite e-commerce analysts, Part 2

Plus, ChatGPT already pulls back on one of its big AI shopping launches

Mar 5, 2026

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14 min read

An interview with one of my favorite e-commerce analysts, Part 1

An interview with one of my favorite e-commerce analysts, Part 1

Industry friends call him Joe. I call the Marketplace Pulse founder a great resource.

Mar 4, 2026

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16 min read

Jack Dorsey's AI layoff theater and a tale of what Square could have been

Jack Dorsey's AI layoff theater and a tale of what Square could have been

A bonus issue of The Aisle.

Mar 3, 2026

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8 min read

Inside the messy AI vendor boom

Inside the messy AI vendor boom

Plus what the viral Citrini Research AI doomsday post gets wrong about DoorDash.

Feb 25, 2026

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12 min read

Exclusive: Amazon and OpenAI have discussed custom AI models for shopping

Exclusive: Amazon and OpenAI have discussed custom AI models for shopping

The latest in the will they/won't they AI reality drama.

Feb 18, 2026

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5 min read

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