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Why Amazon's AI shopping agent went viral for all the wrong reasons—and why it matters

Jan 6, 2026

Why Amazon's AI shopping agent went viral for all the wrong reasons—and why it matters

Plus where to find me at the National Retail Federation's 'Big Show' next week.

Jason Del Rey
Jason Del Rey
9 major AI commerce predictions from The Aisle subscribers

Dec 30, 2025

9 major AI commerce predictions from The Aisle subscribers

Insights from Flywheel, Colgate, Visa and more.

Jason Del Rey
Jason Del Rey
Amazon's Rufus and the limits of AI-assisted shopping

Dec 23, 2025

Amazon's Rufus and the limits of AI-assisted shopping

Plus Instacart's pricing saga, and a call to keep those 2026 predictions coming.

Jason Del Rey
Jason Del Rey
Profound founder James Cadwallader on the AI gold rush to reinvent SEO

Dec 16, 2025

Profound founder James Cadwallader on the AI gold rush to reinvent SEO

Call it AEO, GEO, or AIO. It's all hot right now. Plus new AI launches I'm watching.

Jason Del Rey
Jason Del Rey
Amazon, Perplexity and the new AI battleground over 'customer obsession'

Dec 12, 2025

Amazon, Perplexity and the new AI battleground over 'customer obsession'

This feels like just the beginning.

Jason Del Rey
Jason Del Rey
A reality check on Cyber Week's glossy AI shopping stats

Dec 2, 2025

A reality check on Cyber Week's glossy AI shopping stats

Plus a former Amazon executive's European adventure thanks to WWII military records and ChatGPT

Jason Del Rey
Jason Del Rey
Exclusive: Grocery prices are squeezing Americans and AI startup CartHappy wants to help

Nov 25, 2025

Exclusive: Grocery prices are squeezing Americans and AI startup CartHappy wants to help

Plus a grocery list app Stretch, from the cofounder of Basket, just launched too.

Jason Del Rey
Jason Del Rey
Inside ChatGPT's new ‘Shopping research’ experience

Nov 24, 2025

Inside ChatGPT's new ‘Shopping research’ experience

The Aisle got a sneak peek.

Jason Del Rey
Jason Del Rey
Stripe cofounder John Collison on the future of AI-powered commerce

Nov 20, 2025

Stripe cofounder John Collison on the future of AI-powered commerce

Jason Del Rey
Jason Del Rey
Introducing The Aisle

Nov 18, 2025

Introducing The Aisle

Real reporting on the AI era of commerce. From me, Jason Del Rey.

Jason Del Rey
Jason Del Rey

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